The top 2020 SEO trends that we are about to unlock cover the latest strategies adopted by websites to enhance their organic rankings on Search Engine Results Page (SERP) for better search visibility and click through rates.
This is basically achieved by consolidating search engine friendly features into websites.
Some recent alterations in Google Algorithms have left several worried as to what lies ahead in 2020.
But you need not fret. Because even as search engines carry on with algorithmic revolutions frequently, we are here to get you some useful insights into SEO tactics. So get ready to optimize and dominate the SERP in 2020.
Here is a round trip of the most recent SEO trends you need to imply for best Search Engine functioning.
1: BERT & Intent-Fixed Optimization
2019’s end saw the setting in motion of Google’s BERT algorithm, which recieved a lot of attention as far as optimized content delivery is concerned. For websites, this means now is the time for evaluation of searcher’s access points and accordingly orienting content that way.
With the integration of BERT into the ranking and featured snippets algorithm, Google Searches are now more focused on more complicated and targeted user-intent matching.
Which means: content that is in line with user’s intent will enjoy higher SERP rankings in 2020.
Unsurprisingly, common Keyword research tools will become less effective for content generation. Thus, making it integral for websites to seek a more direct interaction with client to know what they really want. Content and intent matching has become most crucial for the survival and growth of e businesses.
In order to understand the psychology of your customers, you need useful insights regarding their interaction with you. And simply by making your website more user friendly, you can not only retain customers, but also get a share of your competitor’s clients.
This implies your business website needs to cover the entire customer experience, from sales, payment to support, community building and reviews for healthier, long-term relationships with your customers.
Additionally, your products and services need targeted and holistic interaction with the relevant audience. And for that, you need feedback and customer reviews for an improved SEO marketing strategy.
2: Top-notch Quality and Optimized Content
You might have heard: “Content is the king” several times already. But this can’t be further emphasized in 2020, when your website structure, internal linking plans and the outside links, all depend on your website’s content. Quality content continues to push its way forward into 2020 SEO trends.
Make it your goal to have the best, most relevant and precise content on your business website to make it long lasting in case of any further developments in Google algorithms.
This will enable your website to improve:
- your brand image
- domain authority
- demand in market
for a more positive Return On Investment (ROI).
We already know how Google looks forward to satisfying its user’s needs, and your job is to make sure you fulfil them:
- Create content that accounts for an equivalent conversation with your customers
- Address all questions that might pop-up in their heads while going through it
- Organize content for a thorough, topical and intuitive customer experience.
- And of course: review your content and edit it again and again until it comes at the very top.
Another aspect you need to beware of is Content Cannibalization. In short: audit your website and make sure your webpages’ content doesn’t overlap too much. Because this could mean that your very own content is driving potential customers away from you by bringing irrelevant topics and pages forefront.
Precisely put: Your content needs to be optimised more for its customers than for the search engine.
3: E-A-T for Standing Out
From your reputation- both online as well as physical interaction with customers-, to your customer reviews and services, in 2020, Google will also look at your business’ overall performance in terms of its Expertise, Authority, and Trustworthiness (E-A-T) in its domain before setting your webpage top on the organic search.
This means making your webpage more user-friendly, addressing your viewers’ feedback instantly, clarifying trust issues and immediately satisfying technical or security complains from visitors.
Your website and its authors need the best skills and testimonials for the content being delivered, in order to earn the Search Engine’s trust for genuine, quality content that will bring your business higher organic visibility.
Your credibility in the market needs to be advertised on your webpage. It needs to be there for Google to see that you are capable of addressing the search traffic it directs your way and more. For a prejudiced competitive advantage, update your website to make sure it reflects your expertise in:
- Supply chain
- Customer services
- Digital Presence
- Niche products and services
4: UX & Technical SEO Trend 2020
If you want your business to be smart and successful in 2020, focus and focus more on your User experience – the UX.
From their first interaction with your website at SERP and getting directed your Business’ landing page, to when they leave your website, you need an entire review of each of your customer’s journey experience. You need to know how they feel in order to optimize and provide a better experience in future. Every chance you get when people visit your website matters and if you act right there and then, you can secure customers.
Using UX, you can optimize your business’ technical SEO to help search engine spiders easily and quickly access, crawl, interpret and index your website without any problems.
While addressing technical SEO and the UX, it’s hard to ignore how much site speed and page speed matter. Google has adjusted to focus more in this area and additionally, has introduced more features such as the Chrome “slow warning badge” and speed reports in its Search Console reports. Unsurprisingly, Google might adjust more towards such aspects in the near future.
This shift towards a more technical SEO system could mean that your business website needs to reconsider its loading speed, SEO automation and to correspondingly adjust and redesign page templates for faster access and better user experience.
With the expected popularity of JS frameworks, PWAs and Python on the rise, SEO task automation has become an integral component of 2020 SEO trends.
5: Mobile SEO
Mobile phones have always been handy for people and not surprisingly, mobile searches cover 85% of Google’s 75,000 queries per second as of June 2020.
Prepare for more: several businesses don’t even have properly functioning mobile sites. Which means: they lose out on a lot of potential customers and online transactions that could’ve otherwise happened within seconds.
What does that mean?
Your business needs to optimize its websites for mobile users. If you want to secure your market share, build mobile sites first and make them compatible with desktops later. This way, your business websites won’t need optimization for speed after launch.
We feel the need to stress that this can NOT wait! If you want to keep up with 2020 SEO trends, get acquinted with latest Mobile SEO strategies.
You need to take action immediately. Know that majority of your potential customers are behind mobile screens. And your content and everything on your website should be, accordingly too.
For effective SEO, you need to know what features your competitor’s mobile websites are offering so that you can get ahead of them and work out what sorts of optimization will maximise benefits for your business and improve the Bottom Line.